In the dynamic world of fashion, particularly in the eyewear sector, strategic partnerships often mark the beginning of revolutionary trends and designs. One such alliance that has caught the industry’s attention is between Marcolin, a global leader in the eyewear market, and GCDS, an emerging Italian luxury brand. On January 18, 2024, they announced the early renewal of their exclusive global licensing agreement, encompassing the design, manufacture, and distribution of the brand’s sunglasses and optical frames. This extension is a testament to a fruitful relationship that started back in 2019.
Founded in 2015 by the visionary brothers Giuliano and Giordano Calza, GCDS ventured into the eyewear domain, enriching its accessory collection. Marcolin’s designed eyewear for GCDS reflects the brand’s unique aesthetic principles, characterized by irony, experimentation, and street style. The attention to detail and impeccable quality are evident, merging with sporty lines, technical materials, and vibrant colors. The eyewear collection features a mix of sporty and oversized wraparound frames, adorned with the brand’s large logos, making a bold fashion statement.
This renewed agreement, extending the collaboration until December 31, 2028, is set to enhance the synergy between the two companies further. Marcolin, established in 1961 in the heart of Veneto, stands out through its pursuit of excellence and continuous innovation, blending top-notch craftsmanship with advanced technology. Its portfolio includes in-house brands like WEB EYEWEAR and ic! berlin, and over twenty licensed brands, including TOM FORD, Guess, adidas, and more. Marcolin’s global footprint extends to over 125 regions through direct channels and partners, with a net sales figure of €547.4 million at the end of 2022.
GCDS (Giuliano Calza Design Studio) is an Italian-made brand, born in 2015 from the avant-garde vision of the Calza brothers. Its foundations in street attitude, subversive styles, and Italian quality and craftsmanship have shaped an evolving aesthetic celebrated through playfulness, color, and irony. With its creative and eclectic collections, GCDS has established a vast pop community of international celebrities and idols who resonate with its free and inclusive universe. Recognized as one of the most influential voices in contemporary fashion, GCDS has bolstered its presence in Italy and Asia with mono-brand stores and is ambitiously expanding in Europe and the US. The brand epitomizes a global mission rooted in Italy, with its clothing and accessories crafted by local artisans and renowned manufacturers, promoting and rejuvenating the “Made in Italy” concept.
As XIAMEN ISUNNY PACKING CO., LTD, a company deeply embedded in the eyewear industry, we closely observe these developments with keen interest. Our expertise in providing high-quality packaging solutions for eyewear aligns perfectly with the evolving needs of fashion brands like Marcolin and GCDS. We understand the importance of protecting and presenting eyewear in a way that reflects the brand’s identity and quality.
To learn more about how XIAMEN ISUNNY PACKING CO., LTD can contribute to the enhancement of your brand’s presentation through superior packaging solutions, we invite you to explore our offerings and connect with us. Together, let’s shape the future of eyewear fashion.
