In a significant development in the luxury eyewear industry, Safilo Group, a global leader renowned for its high-end optical frames, sunglasses, sports eyewear, goggles, and helmets, has announced a landmark agreement with Authentic Brands Group (ABG). This new deal marks a perpetual licensing agreement for David Beckham Eyewear, effectively replacing the previous contract set to expire at the end of 2030.
Since their collaboration began in 2019, Safilo Group and David Beckham have been dedicated to delivering a high-quality eyewear collection. The new agreement ensures that Safilo will continue to manage the entire value chain—from the creative design process led by David Beckham himself to production and global distribution. This partnership leverages Beckham’s worldwide audience, positioning David Beckham Eyewear as a premier men’s brand in the global high-end market.
This strategic move solidifies Safilo Group’s commitment to blending iconic style with its recognized manufacturing excellence. It also reinforces the company’s position at the forefront of the eyewear industry, ensuring continued access to high-quality, stylish eyewear for consumers around the world.
Fans of David Beckham Eyewear can expect ongoing innovations and exquisite designs that reflect Beckham’s personal style and the craftsmanship that Safilo is known for. This permanent licensing agreement promises to keep David Beckham Eyewear at the cutting edge of fashion and function, continuing to set trends in the luxury eyewear space.
