Professional NFC & Rfid Packaging Supplier in China
—–Make Your Packaging Is No More Packaging Only!
With technological development, NFC/Rfid have been widely used in our daily life, it helps us to have better and more convenient living, such as the function of mobile payment, electronic ticketing, access control, mobile identification, anti-counterfeiting, and other applications.
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The consumer packaged goods (CPG) industry is a highly competitive marketplace with competitors and price-sensitive consumers, while consumers are increasingly conscious of their health and lifestyles and want to contribute to environmental causes. Digital technology can create new opportunities for companies to communicate directly with their customers. Using NFC to make product packaging smarter is a way for CPG to drive consumer interaction and differentiate itself from the competition.
What is NFC Smart Packaging?
NFC packaging, also known as intelligent/smart packaging, refers to a packaging method that can sense, monitor, locate, and record product-related information, and achieve efficient and convenient information exchange and communication interaction with users after retaining the basic packaging function. Information-based intelligent packaging gives each product a unique ID (label can not be copied, or imitation), to achieve “one thing, one code”. Intelligent packaging application products can meet a series of needs such as anti-counterfeit traceability, product tracking, anti-tampering, digital marketing, brand communication, new retail, user profile analysis, etc., making product management more efficient and interactive marketing more direct and interesting. Let the products talk and increase the interactivity of people and products.
As a subdivision of the Internet of Things application, intelligent packaging technology is a collection of multiple knowledge base of the emerging technology branch; the emergence of intelligent packaging technology, so that goods and their packaging for human beings more affinity, so that the human-computer interactive communication more concise; with the development of intelligent packaging technology, packaging is increasingly becoming an extension of the product function, become integrated with a variety of innovative technical means of carrier; the wave of high-tech will Packaging to a higher realm of development, the development of intelligent packaging is an inevitable trend.
Now with NFC, printed electronics and other technology costs decline, smart packaging technology will be increasingly applied to lower-priced products. It can be predicted that in the next few years, smart label tags in the daily needs of the majority of consumers, the use of goods will become more and more widespread, and in the future, intelligent packaging will eventually be ubiquitous.
The 5G era is accelerating and opening up the world of “Internet of Everything”. The pace of development of IoT network in the packaging industry is accelerating, giving rise to “IoT intelligent packaging” and bringing new opportunities to promote the transformation and upgrading of the whole industry.
Intelligent/smart packaging can create a new business model, through packaging to achieve the interaction of people, things and fields, to achieve the link between online and offline. With the constant updating and iteration of the Internet, mobile terminals and big data, consumers and brands can get a more positive response to the demands of packaging.
What is NFC?
Near Field Communication (NFC), is an emerging technology, the use of NFC technology devices (such as cell phones) can be in close proximity to each other in the case of data exchange, which is the evolution of non-contact radio frequency identification (RFID) and interconnection and interoperability technology integration, through the integration of inductive reader, inductive card and point-to-point communication functions on a single chip, the use of mobile terminals to achieve electronic ticketing, mobile payment, access control, anti-counterfeiting, mobile identification, and other applications.
How NFC Makes Packaging Ultifunctation/Smart?
What are the advantages of using NFC technology?
NFC tags are small electronic components that add wireless connectivity to physical objects, such as consumer packaged goods, including food, beverages, household products, and more.
Adding an NFC tag to an object connects it to the digital world.
The use of NFC technology enables consumer brands to track their products globally, ensuring their quality and safety, and to use the NFC tag to connect to the digital world.
How NFC Works?
NFC tags embed advanced features such as unique identifiers (UIDs) and user memory, allowing companies to embed useful information for customers, such as web links with product information.
For example, a website URL can be configured to a tag, and by simply “tapping” an NFC-enabled object with a smartphone (which can be read by holding the phone close to the tag), end users can learn more about the products they are interested in.
The Advantage of the NFC Packaging
In addition to security, NFC technology offers many other advantages for CPG brands, as the same NFC tag can be used for multiple use cases.
Use case 1: Traceability
Thanks to NFC readers in the warehouse that can track each item individually, companies can use NFC technology to verify that products with NFC tags follow the entire supply chain process as expected.
Use case 2: Consumer interaction
NFC tags can also help end consumers learn more about a brand’s products before and after purchase. By reading the NFC tag using an NFC-enabled smartphone, consumers can get more information about the brand, the product, the origin, and any available product discounts.
Given the unique identifier (UID) and other information from the tag (e.g., timestamp, etc.), anyone using an NFC reader or NFC-compatible phone can locate products anywhere in the supply chain, from production to storage.
By having multiple checkpoints throughout the supply chain, inventory management is improved and the status of each tagged item can be easily obtained and updated by the supplier of the goods.
The size and shape of the NFC tag allow it to be hidden when necessary, depending on the NFC tag application. If a supplier wants to use the tag for traceability purposes, the tag can be fully integrated into the product and invisible to the outside world.
However, if the tag is embedded in multiple applications, such as traceability and consumer interaction, its location on the product must be clearly marked so that consumers can easily find the tag, read it and access the information it contains.
How NFC packaging can help A two-way communication channel between brands and consumers
NFC technology allows physical products to enjoy the benefits of digital marketing.
NFC tags are secure and easy to use and can be easily configured with personalized content (product ingredients, origin, and much more) that consumers can access by simply tapping the tag with their smartphones.
The information stored in the tag must be in a specific format (NDEF format) that can be read by NFC-enabled phones.
Therefore, any NFC-enabled phone can interact with products equipped with NFC tags.
The “touch and link” approach allows brands to create a unique and direct relationship with consumers by sharing information about the product and the brand itself. NFC tags can make consumer packaged goods smarter and facilitate consumer interaction.
These small, rugged and waterproof tags are ideal for everyday products, often without careful handling, and can be used to embed product information that consumers can access by tapping the tag with an NFC-enabled phone without borrowing a specific application.
Companies can measure the number of times an NFC tag is read and track the online behavior of customers who access URLs via NFC tags.
ST offers a wide range of ST25 tags that are NFC Forum certified and fully NDEF-enabled, ensuring interoperability with NFC-compatible smartphones.
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FAQs about NFC Smart Packaging
1. What are the future prospects of NFC packaging?
Smart/Intelligent packaging, so that goods become the entrance to the consumer social media, thus creating a new business model, bringing a new change to the brand; by implanting a chip in the packaging box to achieve anti-counterfeiting, traceability, enhanced consumer recognition of quality. For users, it can effectively enhance the user experience; for businesses, it is very conducive to product and brand enhancement, intelligent packaging in the future life has great potential.
In recent years, China’s intelligent packaging market size has shown a year-on-year growth trend. Data show that as of 2018, China’s intelligent packaging industry market size reached 150 billion yuan, an increase of 8.90%; currently, the largest intelligent packaging market segment is the NFC packaging market.
2. What are the features/advantages of NFC smart packaging?
The packaging box body is digitalized, the perception entrance is diversified, the application scene is interactive, and the big data is precisely marketed.
Intelligent packaging, combining two generations of packaging technology, adopts laser printing packaging, with a novel, bright and textured appearance, as well as anti-counterfeiting functions. The printing uses multiple processes and integrates a number of technologies such as laser, lithography, cold stamping, and reverse, with high technical content, more complex processes, and strong anti-counterfeiting. The gorgeous visual effect of the lithographed paper is unique, and with the unique anti-counterfeiting function, it is not only impossible to copy and plagiarize, but also easy for consumers to visually identify the authenticity.
3. Why NFC packaging is so practical in various industries
A. Technical feasibility
EPC codes can provide exclusive identification of objects, and smart packaging can leverage IoT and big data to establish dynamic interactions of such sensors Building on these technologies, combined with sensor information, supply chain and regulatory and big data analytics to track the source, transport, storage and other processes of food, food safety can make many advances. This is very important for the development of the smart packaging industry. The most basic problem facing the promotion of smart packaging is that the cell phone used by consumers cannot interact with the items for data is also solved by NFC.
B. Economic Viability
Smart packaging solves the three major problems of inventory and lifecycle management product integrity and user experience for the industry, which not only has great potential to disrupt traditional business models but also creates tremendous value for multiple participants.
Smart packaging will definitely become the mainstream trend in the packaging industry. Using smart packaging, companies can embed sensors to track environmental conditions throughout the supply chain. Each node within the supply chain is recorded and verified from capture to consumption. This gives companies additional economies of scale, reduces the risk of product recalls, and enables the industry to trace the origin, destination, and responsibility of products
4. NFC Packaging Market Situation Analysis
1. With the advent of the 5G era, the pace of life is accelerating and the efficiency of information access is what people are eagerly waiting for nowadays so that they can get the data they need through simple operations.
2. The pace of life is invariably accelerating, and efficient access to information is indispensable. There are a lot of things waiting for us to accomplish every day, but a variety of different information needs to be obtained from various channels, so it will take us a lot of time, so currently, life is in need of an intelligent package.
3. At present, there is less intelligent packaging on the market, some of which are less functional, some of which are slow to update information synchronously, and some of which lack effective information security mechanisms, making such intelligent packaging not developed.
4. If the packaging industry can use intelligent packaging technology and products on a large scale the growth of the entire intelligent packaging industry will be very large.
5. What industries can NFC packaging be used for?
1、Medical
2、Electronic information
3、Electrical and mechanical equipment
4、Food and beverage
5、Office automation, etc.
6、Medical
7、Electronic information
8、Electromechanical equipment
9、Food and beverage
10、Office automation, etc.
