On December 18, 2023, the globally leading eyewear group Marcolin and the Florence-based fashion house Pucci, under the LVMH group, announced the early renewal of their global exclusive licensing agreement. This agreement encompasses the design, manufacturing, and distribution of both sunglasses and optical frames for the brand.
This collaboration extends the partnership between the two companies and is set to continue until December 31, 2030. The decision strengthens the strategic relationship that began in 2015 when Marcolin initiated the development of Pucci eyewear, incorporating the brand’s aesthetic principles through the use of its iconic patterns and colors, innovatively reinterpreting them. This includes the recent brand reshaping since the appointment of Camille Miceli as Artistic Director in 2021. The next Pucci eyewear collection crafted by Marcolin for the Florence brand will debut at MIDO, one of the world’s largest eyewear trade fairs, taking place from February 3 to 5, 2024, at Milan’s Rho Fiera
bellow is some more information about those two companies to help you get a better understanding of them.
Marcolin: Founded in 1961 in the heart of the Veneto region, Marcolin has risen to prominence as one of the leading groups in the global eyewear market. The company distinguishes itself through a relentless pursuit of excellence and a commitment to innovation, blending top-tier craftsmanship with advanced technology. Marcolin’s brand portfolio is impressive and diverse. It includes in-house brands like WEB EYEWEAR and ic! berlin, along with a vast array of licensed brands such as TOM FORD, Guess, Adidas Sport, Adidas Originals, Max Mara, Moncler, Zegna, GCDS, MAX&Co., MCM, BartonPerreira, Tod’s, Bally, Pucci, BMW, Kenneth Cole, Timberland, Gant, Harley-Davidson, Marciano, Skechers, and Candie’s. Marcolin’s products are distributed in over 125 territories worldwide through direct channels and global partners. As of the end of 2022, the Marcolin Group boasted a workforce of approximately 2,000 employees and net sales of 547.4 million euros.
Pucci: Founded in 1947 by Marquis Emilio Pucci, the Pucci brand is famously known as the “Prince of Prints,” renowned for its vibrant colors and simple yet captivating lines in design. Pucci’s approach to fashion combines energetic, culturally rich aesthetics with a sense of perpetual holiday ambiance, continuously evolving and intertwining with the classic elements from its archives. Today, Pucci explores the ever-changing destinations of modern fashion while maintaining a timeless presence. Since 2000, Pucci has been part of the LVMH portfolio, offering a range of products including ready-to-wear, beachwear, accessories, children’s collections, and eyewear.
In light of this collaboration between Marcolin and Pucci, it’s essential to consider the role of packaging in enhancing the appeal and value of luxury eyewear. XIAMEN ISUNNY PACKING CO., LTD, with its expertise in high-quality packaging solutions, plays a pivotal role in complementing these prestigious brands. Tailored packaging solutions from XIAMEN ISUNNY can add an extra layer of sophistication and brand value to Marcolin’s diverse range of eyewear, ensuring that the products not only look exquisite but are also presented and protected in a manner befitting their status.
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